Thursday, November 4, 2010

Live Action 3D Without Glasses


11:51 AM |


The last 3D television set we saw was in a private demonstration off the show floor. 3D Eye Solutions’ CEO Mike Gibilisco walked me through his company’s take on glasses-less 3DTV. The display he used is not his company’s—it is a 3D set made by Philips with a similar lenticular lens coating as the Samsung and TCL screens we saw (Gibilisco said this screen had 9 viewpoints instead of 8). In fact, according to him, Samsung’s screen was actually manufactured by Philips as well, and rebranded for the show floor. I’ll check with Samsung for confirmation.


3D Eye Solutions doesn’t make the display, but it does make the system that puts the content on the TV, as well as turns 2D content into 3D. He played bits from various live action movies, including Iron Man and Wanted. He also played animation in the form of video games: a flight simulator and a Katamari-style game. The live action footage had been converted to 3D before hand. The games were converted to 3D on the fly by a processor/set-top box the company uses to display its footage. While the games looked slightly blurry to my eye, the live action clips looked stunning. I took pictures, but, naturally, they don’t do the effect justice. 3D Eye solutions works with movie studios to convert their existing catalog of films into 3D. Eventually, the 3D Eye Solutions system could convert live TV broadcasts into 3D on the fly.

The company is first targeting the commercial market as well—monitors in the Las Vegas Hilton Resort featured 3D Eye Solutions’ 3D clips this week. The company hopes to get movie trailers for 3D movies as advertising inventory—perhaps, then, consumers will ask why it is they can see a trailer without glasses, but not the entire movie. If all goes well, this consumer demand will drive movie makers and distributors to ditch glasses in favor of auto-stereoscopic “upconverted-to-3D” films post-produced by 3D Eye Solutions. Then, those movies will show up on media players in living rooms, with tech built into the set-top box (and lenticular lenses built into the TV screen). Nobody would buy cheap, uncomfortable 3D glasses again. I’d sure like to see this happen, thought is still a long way off.

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