Thursday, October 7, 2010

The Truth About Marketing


10:38 PM |

Gone are the days where marketing can be done by just buying a small ad. Business cards are no longer attracting customers and sending mail or postcards may not get you new clients. These are traditional marketing strategies. We used to witness how these strategies helped entrepreneurs to manage their business. But this is no longer the case.
We may say that all these traditional models of marketing are obsolete. If you are aspiring to get high profits, more clients, or to establish more sales, or generate a lot of money; then it’s time for you to move on to higher levels of marketing. If you are still thriving on the traditional marketing strategies, then you are just wasting your time. Traditional marketing practices are already worn out.  What you can do now is focus on some strategies that are working, are efficient and alive. Make a difference in your marketing strategies and ensure that it goes along with the modern demand of the market.
Most entrepreneurs are using the media with the belief that it has a strong influence on society. The media can reach potential customers, but if you are placing ads and using media in a traditional way, then you are doing it wrong. Stop thinking about where you should put your ad, instead think of your audience. Associate the media with your potential market, and with the correct combination of media, potential customers and placement of ads, you will surely get people towards the doorstep of your business.
Marketing will never be effective if you don’t have compelling reasons to persuade people to support your business. Marketing is just the front end. Marketing is not what makes people buy what you are selling. It is still the quality, the efficiency and the truth behind your marketing campaign that makes people buy what you are selling. Marketing is important to attract customers, but it is your commodity that should persuade the customers.
Do not do business with anyone else. I mean, if you are following in someone else’s footsteps, or somebody is following you, then that would be foolish. You must declare that you are the only option. Your prospect customers should see your difference among any other kind of business. Make the decision making easy for your customers. Claim that you have a unique business and you offer excellent products and services, and then show them that they could not get that in another company.
Marketing could be very easy, but make sure the marketing strategy you are using is something new. You don’t need to spend money on marketing or advertising, for this will make it traditional. Marketing should reflect your ideas supported by testimonials and persuasive messages. This is what customers are looking for in marketing.
The information is still of great value. You should market your business in such a way that people will learn something about what you are offering, and in learning these things, you can be able to provide solutions to their problems.

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